THAT
THAT
THAT

Client

Majid Al Futtaim

Project type

UX/UI

Industry

E-commerce

Year

2021 - 2022

Client

Majid Al Futtaim

Project type

UX/UI

Industry

E-commerce

Year

2021 - 2022

Client

Majid Al Futtaim

Project type

UX/UI

Industry

E-commerce

Year

2021 - 2022

- Elevate your lifestyle
- Elevate your lifestyle
- Elevate your lifestyle
Concept Store
Concept Store
Concept Store
Two phases, different style approaches.
Two phases, different style approaches.
We did a deep dive into the market and analyzed user behavior, preferences, and demographic data to create a personalized and interactive shopping experience. With our redesigned app, we're ready to connect with the perfect customers, build lasting relationships, and redefine success in the digital space.
We did a deep dive into the market and analyzed user behavior, preferences, and demographic data to create a personalized and interactive shopping experience. With our redesigned app, we're ready to connect with the perfect customers, build lasting relationships, and redefine success in the digital space.
Two phases, different style approaches.
We did a deep dive into the market and analyzed user behavior, preferences, and demographic data to create a personalized and interactive shopping experience. With our redesigned app, we're ready to connect with the perfect customers, build lasting relationships, and redefine success in the digital space.
2021
2021
2021
Hype. Bold. Edgy.
Hype. Bold. Edgy.
Hype. Bold. Edgy.
THAT had a specific brand look and feel and brand values we needed to live by. At the time, THAT presented itself as a young and hip brand tailored to GenZ.
THAT had a specific brand look and feel and brand values we needed to live by. At the time, THAT presented itself as a young and hip brand tailored to GenZ.
THAT had a specific brand look and feel and brand values we needed to live by. At the time, THAT presented itself as a young and hip brand tailored to GenZ.
Design Language Visual Elements
Design Language Visual Elements
Design Language Visual Elements
Key Screens
Key Screens
Key Screens
All examples was created in Flinto Prototyping tool.
All examples was created in Flinto Prototyping tool.
All examples was created in Flinto Prototyping tool.
Onboarding
Onboarding
Onboarding
Product Details Page
Product Details Page
Product Details Page
Home Page
Home Page
Home Page
Search
Search
Search
2022
2022
2022
Brand Re-Positioning
Brand Re-Positioning
Brand Re-Positioning
As the brand matured and learned a lot about itself, a repositioning exercise was done and it demanded a shift in the look and feel. This was an easy task since we had a very flexible design system to manage it.
As the brand matured and learned a lot about itself, a repositioning exercise was done and it demanded a shift in the look and feel. This was an easy task since we had a very flexible design system to manage it.
As the brand matured and learned a lot about itself, a repositioning exercise was done and it demanded a shift in the look and feel. This was an easy task since we had a very flexible design system to manage it.

Main colors

Main colors

Harmonious blend of hues

Harmonious blend of hues

White

White

#FFFFFF

#FFFFFF

Light Grey

Light Grey

#F5F5F5

#F5F5F5

Biege

Biege

#FFC81B

#FFC81B

Mint

Mint

#E6FAF0

#E6FAF0

Deep Black

Deep Black

#FF0000

#FF0000

Yellow

Yellow

#FFC81B

#FFC81B

Error

Error

#FF0000

#FF0000

Success

Success

#1CE389

#1CE389

Main font

Main font

Modern and delicate

Modern and delicate

The main goal of this phase was to create a clean and elegant user interface that simplifies the shopping experience and emphasizes the products, removing unnecessary clutter and distractions.
The main goal of this phase was to create a clean and elegant user interface that simplifies the shopping experience and emphasizes the products, removing unnecessary clutter and distractions.
The main goal of this phase was to create a clean and elegant user interface that simplifies the shopping experience and emphasizes the products, removing unnecessary clutter and distractions.
Final Result
Final Result
Final Result
Elegant and clean
Elegant and clean
Elegant and clean
Establishing a future vision for the THAT mobile app. As the brand matured and learned a lot about itself, a repositioning exercise was done and it demanded a shift in the look and feel. This was an easy task since we had a very flexible design system to manage it.
Establishing a future vision for the THAT mobile app. As the brand matured and learned a lot about itself, a repositioning exercise was done and it demanded a shift in the look and feel. This was an easy task since we had a very flexible design system to manage it.
Establishing a future vision for the THAT mobile app. As the brand matured and learned a lot about itself, a repositioning exercise was done and it demanded a shift in the look and feel. This was an easy task since we had a very flexible design system to manage it.
Conclusion
Conclusion
Conclusion
The app redesign project was an absolute blast! I had a great time pushing boundaries and breaking conventions. Looking back on this experience, I'm so proud of what we accomplished. It feels great knowing that we're making a difference for thousands of people.
The app redesign project was an absolute blast! I had a great time pushing boundaries and breaking conventions. Looking back on this experience, I'm so proud of what we accomplished. It feels great knowing that we're making a difference for thousands of people.
The app redesign project was an absolute blast! I had a great time pushing boundaries and breaking conventions. Looking back on this experience, I'm so proud of what we accomplished. It feels great knowing that we're making a difference for thousands of people.
  • SAY HELLO

  • SAY HELLO

  • SAY HELLO